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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Adidas and Nike are now two world sports brand giants, each to share a larger piece of the pie in a highly competitive market, from North America, Europe and "fight" to Asia. Years ago, the two invariably their Greater China headquarters in Shanghai; later even the flagship store, has to be done next door neighbor, were selected Huaihai Road shopping district. Synchronous compatriots seem brotherly, but it is running out of a commercial - without smoke a battle for Shanghai strategy carried out. About a year ago, the new adidas Group China headquarters in Shanghai opened. The new China headquarters is located at Shanghai ICC office building, with a total area of ??17,485 square meters, across seven floors, the space increased by more than 20% higher than the office site, become the heart of the adidas Group China region. Adidas Greater China attaches great importance to the opening of the new headquarters, that its has great strategic significance, "With our rapid development in China, the original office space stretched, we need to expand the headquarters office space, thus better providing support to employees. " Adi move, Nike has not been idle. Earlier this year, Nike Group announce Cheap foamposites for sale d the Nike employees in Shanghai to build a new area of ??approximately 600,000 square feet concentrated in Greater China headquarters. Was vice president of Nike Group, general manager of the Nike Greater China, said Qi Kaige: The new headquarters will not only all Shanghai Nike Group's employees and to work with the brand concentrated in the same area and the company's office facilities and operational capacity has been improved and expanded. has experienced successive years of rapid growth period, along with rising labor costs, rising rents, transportation and other costs, as well as open up the first-line market is almost saturated, Adidas and Nike in China's development has entered a bottleneck, everyone faced with the transition to open up the task. At this juncture, Adidas and Nike invariably choose to enable the new headquarters, and still the headquarters in Shanghai, have its overall consideration, just as many years ago the Asia-Pacific headquarters in Shanghai the same. 2003, Adidas will be the three major branches in mainland China, Hong Kong, Taiwan merged Greater China, and is headquartered in Shanghai. Adidas hopes to promote the Chinese regional markets by combining complementary strengths. While the Adidas company registered in Shanghai's bac Cheap air jordans for sale k garden - Suzhou, but it was just a factory production line, while the real brain - management, but in Shanghai, "Shanghai can play the best radiation effects." Even when the 2008 Olympic Games in Beijing, as the Olympic sponsor Adidas did not give up this strategy. Bi Adi Nike's action earlier step. January 2002, Nike took Hong Kong as a subsidiary incorporated Nike Greater China headquarters in Shanghai controlled by Nike. After a lot of public relations consultancy, finishing after the discovery of such economic center of Shanghai is the focus of their organizing events. "Tennis Masters Cup, NBA preseason, Tiger? Woods to Shanghai, is a marketing opportunity." In Greater China headquarters moved to Shanghai after the market has also been given two sports brand giant huge returns. Nike's fiscal 2011 second quarter report: As of November 30, 2011, the Nike Greater China revenue of $ 482 million, an increase of 20%. From the earnings perspective, Nike Greater China region pretax profit of $ 174 million, an increase of 39%, Nike global market, an increase of six highest, the North American market with an 24% increase in second place. Adidas announced first half 2012 earnings report, sales in China grew 19%. For the Asia-Pacific regional headquarters of multi Cheap jordans online national location, Roland Berger Strategy Consultants has a list of the five most important factors: close to customers and markets; favorable legal and regulatory environment; stable and favorable political environment; Good business environment; favorable tax environment. With the establishment of a free trade zone, Shanghai showing the advantages of more respect. When China to embrace the world more open attitude, more urgent world eyeing China, Shanghai is undoubtedly the world is starting to become the "economic field" another center: More and more elements and innovation resource wealth, toward Shanghai. Adidas and Nike high-level exchanges with reporters in both said that since the establishment of free trade zone, a better environment, more opportunities, but also to their development has brought new opportunities. Currently Adidas has built a 'road towards 2015' strategy, Nike also plans to move into new headquarters in the first quarter of 2014, new opportunities, they look forward to the new development, across a new height. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Apparel Network & nbsp; global fashion brand network.)has already introduced the Air Jordan 2, and the new Air Jordan 2 will feature a fu Cheap foamposites for sale ll 360 degree Max Air outsole. Air Jordan 2 is still used white red color shoe prototype, using leather and leather to create, and end use full palm 360 degree Max Air bottom, bottom lines, and before the Jordan Take Flight. Air Jordan 2 will start on sale in June 4th at $160 Download (164.63 KB)2007-12-16 AirAmerican brother Li-Ning Li Ningqi is Langdexuming, after a successful turnaround, and recently with a custom price Wade way 4 headlines. After the well-known Miami heat star Wade joined Li-Ning, its new signature shoes Wade road series became the backbone of Lining's basketball shoes, and foreign Sneakerhead also fell in love with Chinese. Recently, the brand from New York Bicion Custom teamed up with Mache Kicks shoes custom designer Dan Gamache used Lining Wade's 4 blueprint for the design, selection of 18K gold and sapphire as the upper decoration, complemented by a white diamond ornament and heel shoes side logo, then Bicion Mache and Custom Kicks blessing gold tag ending. 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